TRIENNALE: SUCCESS FOR EXHIBITION “IDEA! Exhibit, Set up, Show”
The exhibition “IDEA! Exhibit, Set up, Show”, which opened on July 20 at Triennale, in the presence of Milan’s cultural institutions, ended on September 10.
The show offered an account of the state of the art of Italian exhibition design and formed a communication channel with the protagonists of today’s sector and with tomorrow’s talents, by presenting a selection of projects that were worked out over the ten years of MASTER IDEA in Exhibition Design.
The event, organized by IDEA Associazione Italiana Exhibition Designers in co-operation with Triennale di Milano, availed itself of ASAL Allestimenti’s contribution and Allestimenti Benfenati’s sponsoring.