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Prof. Raffaella Trocchianesi, Professore Associato, Politecnico di Milano.


Arch. Mario Mastropietro, Presidente IDEA, Associazione Italiana Exhibition Designers.

Didactic Coordination

Dott.ssa. Luisa Pandolfi , Segretario Generale IDEA, Associazione Italiana Exhibition Designers.

course's teachers

Karim Azzabi, Luca Basso Peressut, Roberto Benfenati, Martino Berghinz, Luca Cendali, Jacqueline Ceresoli, Paolo Cesaretti, Alessandro Colombo, Luciano Crespi, Michele De Lucchi, Maurizio Di Puolo, Martina Fuga, Angelo Jelmini, Ugo La Pietra, Federico Lardera, Paolo Lucchetta, Carlo Malerba, Mario Mastropietro, Augusto Mazzini, Ico Migliore, Francesco Murano, Francesca Murialdo, Anna Olewska Piotrowski, Franco Origoni, Luisa Pandolfi, Roberto Priori, Franco Rolle, Giuseppe Salati, Laura Santoro, Raffaella Trocchianesi,Cristiana Vannini, Massimo Venegoni.


The IDEA Exhibition Design - The Architecture of Exhibition, first-level Specializing Master, aims to turn out highly qualified professionals in exhibition design.


Exhibition design is the planning that involves places, spaces, and architecture to set up conceptual apparatus, physical facilities, exhibits, and installations whose purpose is communication in the broadest sense. Shows, booths, stores, trade fairs, museums, shopping centers, trading areas, meeting places, sales outlets, performance-art spaces, and public squares and streets all call on exhibition design in a crescendo of meaningful experience and with an ongoing refinement of skills. Such skills and experience revolve around the specific relationship between architecture as ‘interior design’ and ‘exposition architecture,’ i.e. the set of dedicated exhibition techniques that take shape and become operative in these interior spaces.


The objective of this Specializing Master is to train a new kind of professional designer whose specialist skills lie in the various application domains of exhibition design (shows, trade fairs, museums, sales outlets, events and stage setting). These professionals need cultivated dynamism that will enable them to respond with expertise to the varied scales of exhibition design and to the multifaceted briefs they are commissioned with. Above all, they have to have a high awareness of their identity and skill.

The expected job descriptions include:

• exhibition-design manager for manufacturing, marketing, distribution, and retail companies;
• exhibition-design manager for event organizers, show and trade-fair companies, and public-relations agencies;
• exhibition-design manager for cultural institutions, foundations, and public- and private-sector organizations;
• executives, designers, and commercial artists for companies in the exhibit business;
• highly qualified free-lance operators.


The X edition is scheduled to start in November 2016. The Specializing Master lasts one year for 1500 hours total. Each edition is limited to a maximum of 25 students.


This Specializing Master includes courses with occupationally oriented content that is highly professional. Teaching faculty include selected professionals at the top of their fields, many of whom are members of IDEA, the Italian Association of Exhibition Designers. Lasting 12 months, the course program comprises of 1500 hours overall, half of which consists of classroom instruction and half of independent study and is divided into three modules:

The first module November/December 2016
204,5 hours (8 credits)

The second module January/July 2017
859 hours (35 credits)

The third modules July/November 2017
440 hours (Internship 350 hours - 14 credits and Thesis 9 hours - 4 credits)

1.504 hours (61 credits)


The first module of 204,5 hours (8 credits) is divided into four weeks and is a theoretical-and design approach, to give all the participants a thorough basic knowledge in various domains of exhibition design: features of the history and principles of exhibit development, museology, the languages of modern art, graphics, materials and technology, the classification of large expositions, and the classification of public spaces.

The second module consists of exercises with lessons of complementary subjects, divided into three separate workshops:

• Workshop exhibitions, museums and cultural events (337 hours, 14 credits);
• Workshop trade fair and exhibition stands (278 hours, 11 credits);
• Workshop retail space (244 hours, 10 credits).

The third module is designed to be a phase of final specialization, consisting of an internship (14 credits) at a company, a studio or other organization that will culminate in a thesis (4 credits) in one of the three overall areas: trade fairs, exposition, and retailing.


This program is aimed at those who hold a degree in architecture, industrial design, engineering, art history, cultural heritage, applied art or communication (humanities). Foreign students may present equivalent degrees earned abroad.


The selection process is based on qualifications and an interview.
Applicants must submit to before November 1, 2016:
• Application form;
• Curriculum Vitae;
• Copy of an identity document (passport, identity card or driving license) and of the tax code;
• Copy of the Diploma;
• List the exams attended with relative marks.


Sending this documentation is not binding for the enrollment. An interview (in person or via Skype) wil follow only for candidates who will be considered suitable to continue in the selection process. During the interview the candidate must present a portfolio of projects (in the case of the Skype interview, will have to send it by mail before the interview).

The admissions board will oversee the process, which will award candidates a selection score.


Students who successfully complete the program and pass the final exam will be awarded a first-level, Specializing Master in Exhibition Design, IDEA - Exposition Architecture.

CONTACT Consortium of Politecnico di Milano
Coordination and Training Office:
+39 02 2399 5911


IDEA Associazione Italiana Exhibition Designers
Didactic coordinator:
Luisa PandolīŦ
Phone +39 02 58328595

The Specializing Master's program and the Rectoral Decree are available for download at the following websites:

Master's Students

Chiara Antonazzo

Valerio Brambilla

Dario Calderon Paliz German

Cosimo Ciaglia

Sarah Cornacchia

Elena Maria Della Mora

Giulia Fregonese

Arianna Garelli

Diletta Loffreda

Sara Mangini

Claudia Marangon

Giulia Merlo

Martina Molteni

Caterina Montorsi

Ilenia Moretti

Federica Nardone

Maria Brunilde Patti

Luna Ranalli

Ludovica Kenka Annamaria Rocca

Mirko Zonzini

Giorgia Zucchi