Museo Lavazza opens in Turin

Starting 8th June, opens to the public the innovative Museo Lavazza, a company museum designed by Ralph Appelbaum’s international studio, that leads one through a sensory and emotional journey in the global culture of coffee, interlacing it  with the history of the Lavazza family and, through this, with  XX century Italian industrial history.

The multimedia project by NEO, the evocative texts written by the Holden school under Alessandro Baricco’s supervision , accompany visitors through five “galleries” for a personalized and highly experiential enjoyment.