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Genio e Impresa. Da Leonardo e Ludovico alle grandi storie di innovazione dei nostri giorni

Starting July 9th “Genio e Impresa. From Leonardo and Ludovico to the most important stories of innovation in our times” opens in Milano: a multimedia exhibit, which explores the innovation resulting from when the “Genius” driven by technical expertise meets the “Entrepreneur” with managerial skills: Leonardo da Vinci e Ludovico Sforza.


Ludovico il Moro discovered in Leonardo the possibility of promoting the power and the magnificence of the duchy of Milan, giving him the opportunity to enrich his knowledge inside the intellectual context of the Sforza Court, in the same way the main characters of the 30 entrepreneurial stories – portrayed in this innovative and totally immersive multimedia exhibit, curated by NEO [Narrative Environments Operas] – find in each other the qualities and determination necessary to reach a common goal, while living adventures with courage and intuition, overcoming obstacles and sharing achievements.


The exhibit also represents the role that the region of Lombardy and Milan plays as “Garden of Wonders”, which portrays the concept of being a production and economical centre of excellence as a living entity, a rich system of opportunities, ideas and challenges, which is constantly changing.


A project of Assolombarda in cooperation with Regione Lombardia and Consiglio regionale della Lombardia..


Palazzo Lombardia, Milan -  up to September 15th, 2019.