2020, Boutique GIADA House, Via Montenapoleone 15, Milano

2020, Boutique GIADA House, Via Montenapoleone 15, Milan.

A site-specific installation designed by Migliore+Servetto Studio, made by a sound tree with smooth lines, made from satin brass which enters into dialogue with a LED display on the backwall to express the meaning of the installation. It creates, inside the Boutique, a conceptual and narrative space where a system of sounds encompasses visitors, metaphorically evoking the almost musical harmony expressed by the garments and the fluid rapport between fragility and strength that characterizes the brand.

Photo courtesy of Giada