MASTER IDEA IN EXHIBITION DESIGN presents SIX INNOVATIVE RETAIL PROJECTS DURING THE CASTA MUSA EVENT AT MILAN TIM SPACE

Master IDEA in Exhibition Design IX Edition spent a lot of energy studying new ways of retail and distribution, specially designing unconventional spaces for selling and products communication.

During the Workshop “Bricks and bits”, under Prof Francesca Murialdo’s coaching, in particular, the 22 Master IDEA’s attendants, divided into six groups, explored the behaviour between real retail and digital world with different applications and settings, creating innovative retail solutions in the fashion field for the geometrical bags by Casta Musa and the ethereal jewellery by Effusioni Plastiche and for switches by PLH as far as design is concerned.

Every project will be presented to the public by means of a video installation during Casta Musa Summer Icons Event, which will take place in Milan at Tim Space, piazza Giulio Einaudi from the 22nd to the 26th of July.

A unique occasion to live in preview the future’s retail world!

Master IDEA in Exhibition Design, organized by IDEA Italian Association Exhibition Designers with POLI.design, Consorzio del Politecnico di Milano is going to celebrate its tenth birthday with next 2016-2017 edition.